Cox Enterprises Partners with Earth Hour to Flip the Switch
Earth Hour is sweeping the globe. Companies and individuals are joining together to switch off their lights at 8 p.m. local time on March 29 for one hour - making a bold statement against climate change. Cox Enterprises, along with many of its local properties, is joining forces with the World Wildlife Fund (WWF) as a media partner to inspire participation in Earth Hour.
Cox Enterprises is participating in about 30 cities and has provided more than $200,000 of in-kind media support in the form of Public Service Announcements (PSAs), print and online promotions, and guest appearances on local television programming. Each participating location is also encouraging its employees to join the action at home.
“Our employees have responded enthusiastically to Earth Hour,” said Jim Kennedy, chairman and CEO of Cox Enterprises. “Across the company, our employees are turning off the lights at work and home. It’s the little steps we take to conserve energy that together can add up to a big difference.”
Earth Hour: U.S. Flagship Cities
Cox is proud to participate in each of Earth Hour’s U.S. flagship cities - Atlanta, Chicago, Phoenix and San Francisco. In addition to their own involvement, many of Cox’s properties in these locations are endorsing the effort through in-kind media support.
The buildings that house Cox Enterprises’ corporate headquarters will go dark, so will The Atlanta Journal-Constitution, WSB-TV and Cox Radio Group Atlanta (WSB-750 AM, KISS 104.1 FM, B98.5 FM, 95.5 The Beat and 97.1 The River). Manheim Georgia and Manheim Atlanta, along with Cox Auto Trader’s AutoTrader.com and Auto Mart offices, will also participate.
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